So first of all, what is media monitoring?
Every day, news sites publish millions of posts on blogs, in magazines, and on social media. The tools that aggregate information, and help you consume it are generally referred to as a “media monitoring” solutions. There are different types of media monitoring tools depending on your objectives.
Social Listening tools focus on analyzing short text, including tweets, Instagram posts, and forum comments. Companies like Crimson Hexagon provide tools that let you analyze massive amounts of social media posts to extract insights. Think about efficiently analyzing over one trillion tweets! These insights provided from these tools are useful for things such as audience analysis, brand monitoring, reputation management, and competitor research.
Monitoring longer form content is slightly different from Social Listening. The long-form of content includes news articles, blog posts, white papers, and information-rich documents. Tools to track and analyze long-form content need to read the full text, extract topics, summarize information, and have a deeper understanding of language. So instead of reading billions of short tweets, these systems have to read millions of long articles.
Services like Google News (news aggregation), Feedly (RSS aggregation), or Flipboard (personal magazine) have set up the foundations in terms of helping you consume web content that interests you. New AI-driven monitoring platforms add a layer of intelligence to provide research assistance. Given today’s information overload, it is hard to keep up with everything you are supposed to read. Tools like Frase help you to accelerate research, including automatic summarization, topic analysis, and smart filters to remove noise.
10 Use Cases for Media Monitoring
1. Social media posting: share interesting articles with your audience across social networks. Pro users will leverage tools like Buffer to schedule posts over time.
2. Newsletters: give your audience a weekly round-up on a topic or industry. These round-ups can leverage automatic summarization to provide a richer newsletter, versus just a list of links. Of course, you should always add at least an introduction with your perspective.
3. SEO keyword research: identifying new topics before they get trendy is a great way to position your content for future growth. Often, these topics making headlines in the news, and you should be in the watch out for them.
4. Brand management: how does your brand get mentioned in the media?
5. Competitor tracking: follow mentions to understand your competitor’s messaging and positioning.
6. News consumption: it is a big world full of news. At some point, you might be interested in a tool that brings all the news to one intelligent platform.
7. Influencer research: intelligent monitoring tools should be able to detect entities, like people and organizations. Over time, you will notice that certain entities are getting a lot of exposure.
8. Intranets: media monitoring can be integrated with your intranet to provide your team with a knowledge hub, which is particularly useful for organizations doing market intelligence or industry reports.
9. Market risk analysis: in the financial industry, analysts are regularly consuming information to derive investment decisions. Advanced media monitoring tools should be part of their technology stack.
10. Developers: many custom solutions can be developed to fit specific use cases. The main idea is to turn massive amounts of unstructured web information into a feed of structured data.
Frase for Media Monitoring
Frase follows thousands of the most active websites on the internet. The platform is constantly processing content 24/7 to provide information as close to real-time as possible. Frase adds a layer of intelligence to media monitoring by extracting over 15 points from each article, including summaries, topics, genre, full text, etc.
AI techniques can help us consume the information that interests us most. Learn more about Frase Media Monitoring.