In 2019, SEO writing is all about creating content that accomplishes three things:
- Write content that matches user intent: The growth of Google’s Featured Snippets and direct answers, makes it more difficult to get people to click on your articles. Solving specific user problems in the form of direct answers has become extremely important.
- Write topically-optimized content: Google leverages AI to rank search results, making Google really good at understanding topic relationships, synonyms, and capturing the big picture behind search queries. For writers, this means that content needs be as comprehensive as possible. You have to go deep and wide with your topics.
- Write long-form content: There is evidence that Google prefers long-form content. The average post length among articles ranking on page one has 1,500 words. This may vary depending on industry and topic, but as a general rule, you should write long-form content to rank high.
Whether you are a freelance writer or content marketer, content creators are tasked with creating lots of articles that are expected to rank on Google.
Successfully ranking on Google is extremely time-consuming as you need to, (1) understanding user intent, (2) writing topically-optimized content, and (3) writing long-form content.
Frase-generated content briefs give you a strategic head start.
Frase Content Briefs
Frase Content Briefs give you a quick understanding of key data points for a chosen search query helping you accomplish all those time-consuming objectives we mentioned above.
Here are two examples of Frase-generated content briefs:
- What is SEO?
- How is AI transforming content marketing?
There are multiple sections in the Frase Content Briefs. The research provided helps you write quality SEO content.
Here is a breakdown of the sections:
The Overview section provides help-level data points including average word count, links per source, prominent title topics, and must-include topics.
You want to make sure your article reaches the average word count at a minimum. If the average word count provided for your query is low (below 1,500 words) that could be an opportunity to create a much longer article, to help Google notice and pick you as the winner against less comprehensive articles.
Frase analyzes all links referenced across top results.
It is crucial to include useful links pointing to authoritative sites.
If the average link count is high (ten plus links per source), you can assume your competitors are writing highly educational content that requires a great deal of context and detailed explanations.
When appropriate, embed links like Youtube videos in your content.
List of the 20 top most important topics.
Frase analyzes the full text of search results to extract key topics and sorts them by importance and provides you with a list of topics you should incorporate in your content.
It’s important to make sure your article is comprehensive and covers all the topics. Do not compromise readability by just stuffing topics into your article. Instead, add new sections and make your article longer.
Frase identifies sentences that mention facts and statistics across search results.
Most people enjoy reading content that is backed up by facts and reputable information. Incorporate as many statistics as possible in your article to show your readers how much you care about research.
Frase generates a bulleted summary for each source.
Summaries are a useful way to get a high-level understanding of your competitor’s content. You may have to dig a little deeper into their content by visiting their site and reading their content in full.
Competitor’s headlines and sub-headlines are provided for inspiration when planning your article format. When you have created a solid outline, you will want to add key topics that should be mentioned in each article.
- Content Briefs save you time doing article research and lets you be strategic and focus on creativity.
- Use data from Content Briefs to make sure your content meets the goals necessary to successfully rank on Google.
- User intent: Is your content addressing a specific user query?
- Topic optimization: Are your topics helping Google understand why your content is the best possible choice?
- Long-form: Are you providing detailed and authoritative content?
- Keep it human: AI and automation are great, but your readers are human. Find a balance where technology makes you more productive, but also more human.