Frase Workflow: How to make a research-driven content brief for SEO

At Frase, we are developing AI-driven research tools to accelerate content creation. Creating a research-driven content brief is one of the workflows Frase aims to help with.

When you have to create a blog post targeting a particular search query, it is helpful to start off with a content brief. A typical creative brief would at least include the following information:

  • Tentative title
  • Key topics
  • Links and related articles
  • Customer persona and user intent
  • Writing tone and style
  • Target word count and delivery date

What is a research-driven content brief?

As you may know, SEO has evolved well beyond simple keywords. Your content has to cover topics widely and deeply, but finding the right topics is only half of the work. Most SEO research tools will give you a list of relevant topics, but a list can feel rather superficial to a writer.

A research-driven brief surrounds each topic with a wealth of information and perspectives. The ultimate goal is to help you create authoritative content that shows off a well-rounded understanding of the subject.

Frase accelerates the creation of content briefs by combining two powerful AI-powered technologies:

  • Named entity recognition: the ability to automatically identify and classify topics in text, as well as drawing relationships between them.
  • Automatic summarization: the ability to condense long articles down to a selection of the most meaningful sentences.

Creating research-driven briefs on Frase

Let’s dive into a real life example. How could you generate a research-driven brief for the query: “how is artificial intelligence transforming content creation?”

1. Define your document theme

The theme is the search query you would like to rank for. In Frase documents, the theme is used as a baseline topic to help the Research Assistant better understand context and make recommendations.

2. Frase editor

The editor is the heart of the Frase platform. It features a minimalistic word processor on the left side, and a research assistant on the right side. The main goal is to help you writing and research in the same environment, which is helpful for research-intensive workflows like composing a content brief.

3. Explore topics

Frase will scan search results for your query and automatically extract key topics for your review.

4. List down your preferred topics

As an initial step towards building your brief, cherrypick those topics that can give form to your coming story.

5. Select top paragraphs for each topic

Once you’ve built your list of topics, explore each topic to understand in what context they are mentioned. For example, in the case below we can quickly understand that Salesforce has been mentioned because it employs algorithms to summarize content. Select those paragraphs you consider insightful and unique for each topic. Each selected paragraph will get added to your document with a citation.

6. Your research-driven content brief is done

In a matter of minutes, you’ve generated a research-driven content brief that incorporates key topics along with deeper information and quality links. Frase allows you to export or share your content in various formats.

Why should you use research-driven content briefs?

  • Understand deeper perspectives for each of your strategic topics.
  • Accelerate the content creation process by directly incorporating ideas from your brief.
  • Better contextualize your linking strategy with more informed background research.
  • If you are a marketing manager or strategist, help your writers meet your content expectations.

Interested in leveraging NLP techniques to create content briefs?

Try out Frase for free today.