News is a powerful way that organizations can build topic authority and create content on a regular basis. Search marketers have been leaning on news-driven content for many years to help themselves and their clients make progress in the search engines. News is plentiful and fresh, and almost never lets you down. For all its benefits, news is not without its challenges.
Search marketers and content strategists looking to produce news-based content must develop an editorial process that is timely, relevant, and draws on best practice for fact-checking and accuracy.
Bill Smith, owner of Boston SEO Services, may have found just the solution.
With Frase, Bill is able to able to create daily news roundups for publication on his websites in a fraction of the time that a fully manual operation would take.
The process is simple. Using Frase’s AI research assistant, Bill is presented with a selection of sources relevant to his search query. He now has a number of choices. The Frase research assistant allows him to:
- Further refine the selection by adding fresh terms to his query.
- Summarize each of the articles for quick and easy understanding of their contents.
- View individual articles in full within the platform, or go direct to the original source if he prefers.
- Explore specific themes and topics within each article to find exactly what he is looking for.
Once Bill has decided what he wants to include in his roundup, things couldn’t be easier. With a simple click of a button, Frase allows him to add comprehensive summaries of his earmarked articles to a working document, all within the same browser. Article images, dates, topic information, and links are pulled across seamlessly too.
Bill now has the option to add custom copy to his document and otherwise edit the content, or to publish directly to his feed. Whatever he decides, his document already looks great.
Publication is simple. Frase offers a WordPress integration and a variety of ways for exporting a completed document into a separate content management system. The end result is impressive, and incredibly easy to create. “It’s very straightforward to use,” Bill says.
The marketing upsides of news roundups
News roundups have many benefits and should be a staple element of a marketer’s toolkit. They drive traffic to a website, help with search rankings, and provide great fuel for social media and email campaigns.
Roundups assist with building topic authority, and introduce themes into your website that can form the basis of additional content. They are, most importantly, of great interest to your site visitors and help position your website as a thought leader in the space.
And they work.
Bill, who shares his published roundups on LinkedIn, was able to see steady traffic coming from the news roundups into his site within two months of launch. He is also using Frase to create roundups for a new digital venture selling CBD hemp oil for medicinal purposes. The content “works great” for email newsletters using Frase’s MailChimp integration, Bill says, and he already has a couple of thousand visitors a month to the new website.
Bill praises Frase on its ability to save him time while generating relevant, effective content powered by cutting-edge AI. Describing his experience with Frase as an “ongoing case study,” he looks forward to putting the platform to work in different ways and on different projects as his business evolves.
So many uses, so little time.
How will you use Frase?