Frase Workflow: How to make a research-driven content brief for SEO

At Frase, we are developing AI-driven research tools to accelerate content creation. Creating a research-driven content brief is one of the workflows Frase aims to help with.

When you have to create a blog post targeting a particular search query, it is helpful to start off with a content brief. A typical creative brief would at least include the following information:

  • Tentative title
  • Key topics
  • Links and related articles
  • Customer persona and user intent
  • Writing tone and style
  • Target word count and delivery date

What is a research-driven content brief?

As you may know, SEO has evolved well beyond simple keywords. Your content has to cover topics widely and deeply, but finding the right topics is only half of the work. Most SEO research tools will give you a list of relevant topics, but a list can feel rather superficial to a writer.

A research-driven brief surrounds each topic with a wealth of information and perspectives. The ultimate goal is to help you create authoritative content that shows off a well-rounded understanding of the subject.

Frase accelerates the creation of content briefs by combining two powerful AI-powered technologies:

  • Named entity recognition: the ability to automatically identify and classify topics in text, as well as drawing relationships between them.
  • Automatic summarization: the ability to condense long articles down to a selection of the most meaningful sentences.

Creating research-driven briefs on Frase

Let’s dive into a real life example. How could you generate a research-driven brief for the query: “how is artificial intelligence transforming content creation?”

1. Define your document theme

The theme is the search query you would like to rank for. In Frase documents, the theme is used as a baseline topic to help the Research Assistant better understand context and make recommendations.

2. Frase editor

The editor is the heart of the Frase platform. It features a minimalistic word processor on the left side, and a research assistant on the right side. The main goal is to help you writing and research in the same environment, which is helpful for research-intensive workflows like composing a content brief.

3. Explore topics

Frase will scan search results for your query and automatically extract key topics for your review.

4. List down your preferred topics

As an initial step towards building your brief, cherrypick those topics that can give form to your coming story.

5. Select top paragraphs for each topic

Once you’ve built your list of topics, explore each topic to understand in what context they are mentioned. For example, in the case below we can quickly understand that Salesforce has been mentioned because it employs algorithms to summarize content. Select those paragraphs you consider insightful and unique for each topic. Each selected paragraph will get added to your document with a citation.

6. Your research-driven content brief is done

In a matter of minutes, you’ve generated a research-driven content brief that incorporates key topics along with deeper information and quality links. Frase allows you to export or share your content in various formats.

Why should you use research-driven content briefs?

  • Understand deeper perspectives for each of your strategic topics.
  • Accelerate the content creation process by directly incorporating ideas from your brief.
  • Better contextualize your linking strategy with more informed background research.
  • If you are a marketing manager or strategist, help your writers meet your content expectations.

Interested in leveraging NLP techniques to create content briefs?

Try out Frase for free today.

How AI-generated news roundups can power your content strategy?

News is a powerful way that organizations can build topic authority and create content on a regular basis. Search marketers have been leaning on news-driven content for many years to help themselves and their clients make progress in the search engines. News is plentiful and fresh, and almost never lets you down. For all its benefits, news is not without its challenges.

Search marketers and content strategists looking to produce news-based content must develop an editorial process that is timely, relevant, and draws on best practice for fact-checking and accuracy.

Bill Smith, owner of Boston SEO Services, may have found just the solution.

With Frase, Bill is able to able to create daily news roundups for publication on his websites in a fraction of the time that a fully manual operation would take.

frase editor

The process is simple. Using Frase’s AI research assistant, Bill is presented with a selection of sources relevant to his search query. He now has a number of choices. The Frase research assistant allows him to:

  • Further refine the selection by adding fresh terms to his query.
  • Summarize each of the articles for quick and easy understanding of their contents.
  • View individual articles in full within the platform, or go direct to the original source if he prefers.
  • Explore specific themes and topics within each article to find exactly what he is looking for.

Once Bill has decided what he wants to include in his roundup, things couldn’t be easier. With a simple click of a button, Frase allows him to add comprehensive summaries of his earmarked articles to a working document, all within the same browser. Article images, dates, topic information, and links are pulled across seamlessly too.

Bill now has the option to add custom copy to his document and otherwise edit the content, or to publish directly to his feed. Whatever he decides, his document already looks great.

Publication is simple. Frase offers a WordPress integration and a variety of ways for exporting a completed document into a separate content management system. The end result is impressive, and incredibly easy to create. “It’s very straightforward to use,” Bill says.

Bill’s site The Young Marketeers benefits from Frase’s AI research tool, which selects and summarizes relevant articles for easy inclusion into content

The marketing upsides of news roundups

 News roundups have many benefits and should be a staple element of a marketer’s toolkit. They drive traffic to a website, help with search rankings, and provide great fuel for social media and email campaigns.

Roundups assist with building topic authority, and introduce themes into your website that can form the basis of additional content. They are, most importantly, of great interest to your site visitors and help position your website as a thought leader in the space.

And they work.

Bill, who shares his published roundups on LinkedIn, was able to see steady traffic coming from the news roundups into his site within two months of launch. He is also using Frase to create roundups for a new digital venture selling CBD hemp oil for medicinal purposes. The content “works great” for email newsletters using Frase’s MailChimp integration, Bill says, and he already has a couple of thousand visitors a month to the new website.

Bill praises Frase on its ability to save him time while generating relevant, effective content powered by cutting-edge AI. Describing his experience with Frase as an “ongoing case study,” he looks forward to putting the platform to work in different ways and on different projects as his business evolves.

So many uses, so little time.

How will you use Frase?

Indian News Organization Uses AI Research Tool To Strengthen Its Editorial Workflow

Journalistic integrity is a precious commodity these days. In an era of fake news stories and clickbait headlines, the premium on scrupulous research and investigative reporting is high. Even reputable news outlets fall foul of unreliably sourced stories. In the rush to publish under the pressure of the 24/7 news cycle, editorial accuracy gets compromised.

Award-winning journalist and filmmaker Rohit Gandhi is on a mission to produce news content that is as unbiased as it is unflinching in its treatment of the social issues facing India.

“More and more we are seeing the larger media organizations lose credibility because of their bias,” says Rohit, who set up Democracy News Live after a series of senior editorial positions at high-profile news organizations such as CNN and CBC and a storied career as an international correspondent covering South Asia.

Right from the outset, the mission for Democracy News Live was clear: to counter the deluge of plagiarized and derivative content online and to shine a light on social justice issues across India.

Rohit Gandhi brings years of journalistic experience to his latest editorial venture, Democracy News Live.

Here is the challenge Rohit faced: producing well researched, unbiased content takes a lot of time and resources. How could a journalist leverage Artificial Intelligence to research every side of a story?

Research is the “bedrock” of strong editorial for news organizations

Rohit Gandhi and his colleague Vrinda Aggarwal have been working with the Frase team since February 2017, when the AI research platform  was in its infancy. Running a large operation of primarily freelance contributors is a challenge at the best of times, but Frase has helped give DNL’s core team of editorial staffers the research tools they need to ensure strong citation practices to drive their reporting.

The DNL team uses Frase to accelerate their research process.  Frase’s content creation tool has two main components:

According to Rohit, the strong citation practices of the Frase system as well as its ability to source content from YouTube and Twitter make it a powerful, one-stop platform for editorial research. Frase means a news organization no longer needs a research department, Rohit states.

Leverage AI-powered support for video scripting

And it doesn’t stop there: Democracy News Live is particularly active with video content and uses Frase to assist with scripting for its roving reporters as they counter “fake news” narratives with their real-life video accounts. The ease of interaction between Frase’s word processor and its research pane makes it a perfect tool for script creation.

Powered by Frase’s AI research assistant,  scripts can be ideated, researched, developed, and written in the system before the finished copy is shared within the organization. Writers are able to submit completed copy to editors and content managers for review and comment.  Documents can be shared and exported in various formats that accommodate different workflows.

As DNL looks to open up new revenue streams to support its editorial mission, it is testing the waters with sponsored content in the form of original documentaries. Video production is close to the heart for Democracy News Live, as evidenced by Rohit’s extensive career both behind and in front of the camera. Frase helps the organization’s video development flow.

Harness competitive intelligence through media monitoring

Alongside scripting, Democracy News Live understands the power of Frase’s monitor solution, which generates a daily stream of summaries for your topics of interest. DNL writers use Frase monitors to keep them focused and up-to-date on their respective beats.

It is easy to set up comprehensive and state-of-the-art monitoring in Frase for key topics and organizations, then watch the alerts come in. Users can access their monitors at any time within the system, have them emailed to their inbox daily, or view everything within a custom microsite for ease of reading.

In addition to its deployment in the newsroom, Rohit offers the monitor service to third party organizations eager to stay ahead of what is being said about them online. Pairing competitive intelligence with timely editorial research, the Frase monitor feature is best-in-class.

The Frase mobile app allows you to monitor topics and read faster with automatic summarization.

Spanning continents, Frase helps reporters around the globe research better

From editorial research and video scripting to media monitoring, Frase is an integral part of Democracy New Live’s daily operations. It facilitates deeper, more focused research, enforces best citation practices, and supports script creation for video content. For news organizations looking to strengthen their research capabilities, Frase is an invaluable ally.

Producing Better Content Briefs For Writers And For Search

Frase shows SEOs not only what to write but how, says AI content marketer

Anyone who has managed a team of writers knows the importance of providing clear directions before the writing begins. Too little direction and the finished work can end up very different from what you had intended.

The challenge nowadays is that a list of keywords no longer cuts it as the basis for a creative brief. What may have worked in SEO five years ago doesn’t fly today. Instead, creative briefs must go deep on background research.

Consider how much Google’s understanding of semantic search has evolved in recent years

Google is no longer looking for specific keywords in your content, but is seeking deeper topic authority. Your creative brief needs to provide a wider understanding of the topic so the writer can incorporate the big picture into the creative process.

This involves doing background research as part of composing a brief.  And doing research well takes time. At least that is the conventional wisdom.

Enter Fernando Nikolic, a digital marketer using AI to produce research-driven content briefs

Fernando Nikolic manages a global team of writers from his base in the German capital Berlin. He deeply understands the need for solid topic research and for translating what he finds into robust article outlines for his team. In fact, Fernando frequently blogs about the importance of incorporating AI-driven tools in content marketing. And Frase has proven invaluable to Fernando in running his editorial operation.

Fernando has his content process down to a fine art

It wasn’t always the case. With previous research tools, Fernando ended up with a list of topics but no clear direction about how to craft the article. “These tools for content marketers only give you the keywords,” he observes.

Automatic summarization and topic modeling to speed up the research process

With Frase, it’s a different proposition. Using SEO solution CanIRank, Fernando begins by researching key terms across subject areas such as AI and cryptocurrency. Turning next to a dedicated Slack channel (the aptly named #KeywordFriday), he gives his international team of writers a chance to select the topics that most appeal to them.

From there, Fernando uses Frase to generate a research-driven content brief for each topic. At its core, Frase’s AI-powered word processor provides two main components:

The Frase Research Assistant (right side panel of the interface) summarizes and recommends topics by analyzing the most relevant search results for a given theme.  For each source, Frase’s summaries provide the following structure:

In addition to summaries, Frase allows Fernando to explore the most salient topics across top search results. For example, for the theme “artificial intelligence for content marketing”, these are the related topics Frase encourages you to research:

Fernando uses both Frase’s summarization and topic modeling to compose a final research document, which is ultimately shared with his writers. “This is where Frase revolutionizes the whole game,” he says of his finely-tuned process.

The value to Fernando and his team is tangible. Frase’s ability to summarize articles in a user-friendly and intuitive way that immediately extracts the content’s core elements has proven key to fast, high-value editorial research and content creation.

Other content optimization tools fall short on value and usability, Fernando notes. “Ever since I discovered Frase I stopped looking for alternatives. Frase does everything I need.”

Better creative briefs for greater productivity, stronger commercial outcomes

The more deeply researched your creative brief, the better the final content is likely to be. Writers appreciate the additional context and the stronger editorial direction. Content managers value the extra control it provides around quality.

And that’s not all. Not only do the search engines reward deep, differentiated content that displays topic authority. The process efficiencies generated by Frase’s AI summarization technology will expedite areas of your editorial workflow that previously dragged.

Deeper, more relevant content. Your bottom line will thank you for it.