Independent content creators are struggling to monetize their content at acceptable rates. Advertisers battle with fraud, ad blockers and declining advertising revenue. Publishers are finding it hard to monetize content through paywalls.
Blockchain promises solutions to remove unnecessary middlemen between freelancers and employers, prevent plagiarism, provide efficient escrow services and allow new types of reward programs.
Given the growth of the freelance economy, it seems like these solutions – many of them early-stage startups – are addressing a large, growing market of content creators.
If you are one of the 81 million people who use WordPress to publish content, you’ll soon be able to automatically timestamp your works within the WordPress content management system using the new Po.et plugin. (bitcoinmagazine.com)
The media sharing and advertising platform Snapparazzi has announced a release of its minimum viable product (MVP) of a blockchain-based platform. The app aims to allow everyone with a smartphone “to become a reporter” or a content creator. The user takes footage or a photo of newsworthy events with their smartphone and shares it using the platform. The interested buyers — TV, newspapers, radio, etc. — pay for the content in fiat currency. The user will in turn be paid in SnapCoin, the platform’s token for their contribution. The platform also targets content creators and says they can get paid substantially more with Snapparazzi compared to Youtube for creating or watching content. (cointelegraph.com)
Currently, the most popular decentralized content platform is Steemit , a blogging and social networking website with over one million users. The platform rewards publishers by the popularity of their content as determined by upvotes. The Steemit ecosystem involves three types of tokens, namely, steem, steem power and steem dollars. (nasdaq.com)
When publishers create popular content, they earn Steem dollars, a stable currency that can be sold on the open market at any time. The steem token creation depends on the interaction in the Steemit platform and is usually distributed to content creators and curators either as steem power or steem dollars. Just like bitcoin, people can buy the crypto for speculation purposes. Steem and steem dollars can be converted to steem power to increase voting power. (nasdaq.com)
Another project with an even bigger user base is the ASKfm-backed ASQ Protocol . Just like Steemit, the platform enables content creators to get paid for the value of their work rather than the revenue they generate from advertisements placed on their content. With this project, consumers can order their desired content from ASQ-supported platforms and pay with ASQ tokens. Brands can also sponsor content and reward users who engage with it. (nasdaq.com)
WOM is the creation of YEAY – an App that provides teens and young adults with a location to shoot and share videos featuring streetwear styles. The app makes the videos shoppable by incorporating affiliate links. Brands may benefit from user-generated product recommendations and creators earn WOM Tokens as rewards for the value driven through their videos. To-date YEAY reports it has received $7 million in seed funding from investors including the former COO of Airbnb, the former CEO of Deutsche Telekom, Grazia Equity, Mountain Partners, and others. (crowdfundinsider.com)
You42 says creators will be offered “dynamic commerce capabilities” enabling them to sell content through their own page – effectively creating a “personalized marketplace” that meets their meets. They would generate an income through the U42 token – a cryptocurrency that has been specially created for the platform. (cointelegraph.com)
Users and creators would also be able to use the platform’s internal currency, UCoin – which can be earned for certain activities or purchased via U42 tokens – to access premium content or tip content creators for work they appreciate. (cointelegraph.com)
A new promising project called AC3 hopes to make life easier for content creators and educators. It’ll allow them to share their work with their audience directly, and use a more secure and transparent system to avoid plagiarism. (newsbtc.com)
Unlike many other blockchain companies, AC3 didn’t go down the ICO route when funding their project and chose to focus instead on building the technology. The platform is straightforward: fans and followers pay with AC3 tokens to access content, and creators can also sell their content for these same tokens. They can be used as currency to buy things like design and programming courses within the platform. (newsbtc.com)
Microsoft and Ernst & Young
Microsoft and Ernst & Young (EY) announced the launch of a blockchain solution for content rights and royalties management on Wednesday. The blockchain solution is first implemented for Microsoft’s game publisher partners. Indeed, gaming giant Ubisoft is already experimenting with the technology. After successful testing, Microsoft and EY hope to implement the solution across all industry verticals which require licensing of intellectual property or assets. (thenextweb.com)
The model implemented by the C3C blockchain, for instance, creates a direct consumer-to-creator network, replacing intermediaries in the process. Artists, writers, and musicians currently share somewhere from 10% to 20% of all the revenue they make on a particular online platform. The amount goes markedly up when you add other expenditures such as payment processing fees, bank charges and value added taxes. A payment processor, for instance, will take some 3% to 6% of any payment made to a content creator while cryptocurrency payments eliminate these charges. (c3c.network)
Blockchain provides complete control not only over the copyright but also empowers creators to price their content dynamically and perform micro-metering activities. Dynamic pricing is among the greatest benefits of blockchain, enabling prices adjusted by demand, advertiser-support, and many more factors. (c3c.network)
The community-owned open source social networking platform Minds has amassed one million users and has recently launched a cryptocurrency reward program based on the ethereum blockchain for all users on the platform. (zdnet.com)
Minds is also introducing a direct peer-to-peer advertising tool that allows users to offer tokens to one another in exchange for shares of specific content. (Image: Minds) (zdnet.com)
Escrow services, which hold money independently from two parties until all terms are satisfied, could help alleviate some of the stress between freelancers and employers. StratusCore added a Digital Escrow service to its platform — which was built using blockchain technology — last year. With the service, employers and freelancers can agree to the terms of a project and the necessary benchmarks or milestones that must be met to ensure it is completed on time. (pymnts.com)
When an agreement is reached, an employer deposits the funds for the project into the StratusCore Digital escrow account. Funds are disbursed from the escrow account directly into a freelancer’s preferred bank account once the necessary deliverables are met and the digital assets are uploaded to the platform. This occurs within one to two days after the employer digitally signs off on the delivered asset and the escrow funds are released. (pymnts.com)
Among other factors, the sometimes necessary presence of middlemen importantly shrinks and limits the profits of content creators. Luckily for them, there is now a new platform that promises to make things easier, more profitable and secure, and all this thanks to the powerful blockchain technology: meet ARA Blocks . (technewsbeat.com)
With this platform, content creators will be able to sell and distribute their content directly to their targets, thus eliminating the need for the aforementioned middlemen and effectively increasing their revenue. And, given that it is built using Ethereum (which uses blockchain ), all this is done with all the technology’s landmarks, namely security and traceability. (technewsbeat.com)
ACG Networks’s DApp store would allow content creators of the digital content industry around the world to develop and release their own DAPPs and Ethereum based smart contracts. Since those DApp considered to be tokenized and hence can proliferate within ACG Network public blockchain for voting and forecasting purpose by accessing smart contracts (Ethereum). For an application to be viewed as a DApp with regards to Blockchain , it must meet the accompanying criteria: Application must be totally open-source It must work self-governing, and with no content controlling the larger part of its tokens. (medium.com)