Can automatic summarization improve your content curation strategy?

Something we think about a lot at Frase is summarization and its potential use cases in content marketing. There are two main approaches to summarization: extractive and abstractive summarization.

  • Extractive summarization: it works by selecting the most meaningful sentences in an article and arranging them in a comprehensive manner. This means the summary sentences are extracted from the article without any modifications.
  • Abstractive summarization: it works by paraphrasing its own version of the most important sentences in the article.

If you are like me, you already subscribe to newsletters from experts who let you monitor market trends without having to do the research by yourself. For example, I am subscribed to a newsletter about artificial intelligence curated by Rob May. If you think about it, most newsletters are a mix of personal commentary along with a list of curated contents. It is here where I find automatic article summarization to be relevant. I usually open these newsletters on my phone, and it is not convenient to open every article. Could summarization give me an overview of each article and help me consume this information more efficiently?

As an example, I’ve pasted below a few summaries for the search query “what is content curation?” — Frase summarized the top 5 Google results for that query. Would this make a decent newsletter if you were informing your audience about this topic? I believe the mix of personal/human commentary, along with automated summaries can be a good strategy for the busy marketer.

“What is content curation?”

5 AI-generated summaries from Frase:

Curate or Be Curated: The Coming Age of the Curation Economy (huffingtonpost.com)

Topics: social network, mobile devices, Linkedin, digital content, content creators, Yelp, Facebook, Google

  • A few facts to underline the trend: Eric Schmidt, the chairman of Google, has famously said: “Five exabytes of information have been created between the dawn of civilization and 2003, but that much information is now created every two days, and the pace is increasing.”
  • So, if you accept the facts behind Rosenbaum’s Law — that the creation of raw content is going to double every two years — then the nature of consumption is what is going to change on the web.
  • Much as the quality of a restaurant is created by the chef, the quality of the curated end-product is going to be made by the curator.
  • In the past few years, the growth in mobile devices along with the widening definition of content from contextualized data to raw data has opened the floodgates of participation.

The Busy Person’s Guide to Content Curation (blog.bufferapp.com)

Topics: social media marketing, Digg, Evernote, content marketing, Twitter, browser extension, social media, digital marketing

  • We’ve mentioned before that a possible rule of thumb for social media content is the 5-3-2 Rule: For every 10 posts, five of them should be content from others, three should be content from you, and two should be personal, non-work-related.
  • If curating content is something you’d love to try for your marketing efforts, you’re likely wondering about the one big hurdle: time.
  • Here are four tools to get you started, and you can check out more from the complete list: BuzzSumo Medium collections SlideShare In addition to these unique places, there are some common, popular sites that you can also use to sift through new stories.
  • The off-the-radar spots are often quite good; there’s content on those sites that your audience may not have seen before, which adds an immediate boost of credibility for you and a boost of value your readers.
  • We share the best stories we can find from our archives and from the web to our profiles on Twitter, Facebook, Google+, and Linkedin, and we curate a list of content suggestions that are offered fresh each day for folks to pick up and add to their buffers.

Content Curation in Marketing: The Definitive Guide (curata.com)

Topics: Search Engine Optimization, mobile apps, Lead Generation, content marketing, Linkedin, digital content, search engines, competitive intelligence

  • Curata’s definition of content curation is as follows: content curation is when an individual (or team) consistently finds, organizes, annotates, and shares relevant and high quality digital content on a specific topic for their target market.” At its best, curation is… a person, not simply a computer algorithm.
  • This guide is focused on the marketing side, but the majority of best practices covered are relevant for any use case, so let’s examine a few other possibilities: share content to inform, educate, and influence your prospects and customers, simultaneously strengthening your brand’s position as a go-to resource and industry thought leader.
  • If you’ve chosen your topic well, you should be able to find at least a dozen known and trusted sources by reviewing the content you consume via: trade publications, Twitter lists, specific Twitter users, industry blogs, LinkedIn Pulse or Scientific journals.
  • Email them less often—perhaps change from a daily to weekly list; segment your list by topic so the content is more relevant to them; pay more attention to the content you are curating—perhaps you are being too self-promotional; or be more consistent—you may be curating sporadically which makes you less trusted.

What is Content Curation and How Can You Use it For Your Small Business? (smallbiztrends.com)

Topics: online community, email marketing, content marketing, digital content, social media, Social media sites, mailing list, content curation

  • However, by publishing and sharing added value content, companies are able to get a leg up on the competition and provide marketing leads with far more than a ham-fisted, hard sell.
  • Yet by cherry-picking select pieces of juicy, existing content and re-sharing it in a format that is compatible with your company’s unique marketing strategy, you’ll be able to capitalize off the expertise of others in order to provide your own business with credibility as an industry thought leader.
  • You’ve got to get a good feel for what your consumers or followers want or need in terms of content and tinker with how to offer them value.

What is Content Curation? (blog.elink.io)

Topics: content marketing, digital content, digital marketing, content strategy, infographic, white papers, curation, case studies

  • “Curation is more than packaging – it is to help readers (discern) what is important in the world.” Maria Papova, Brainpicker. Here is elink’s definition: Content curation is adding your voice to a handpicked collection of content, from a variety of sources around a specific topic, that you publish and share.
  • Here’s an example of what that curated content piece would look like: 2) Collect Content Every marketing team has its set of expertise and areas of strength with the types of engaging content they produce.
  • Tell your customers why they should pay attention and care about the curated content you are sharing; this will help your audience get the most out of your curated content and view you as a thought-leader.
  • Although there are a number of ways you can curate content through your marketing channels, some of the most popular methods marketers use include curated newsletters, web content and through social media.